Winter health


The winter months are always challenging for the local NHS, especially for urgent care services. Our winter health plan was designed to be delivered across a range of phases that targeted different audiences with different calls to action to help reduce these pressures.


This included messages about flu immunisation, staying well in winter, NHS 111, community pharmacy and extended GP hours. We consciously used simple language and information about the urgent and emergency care system, alternative healthcare services, encouraging self-help and care as and when most appropriate.


Our aim with this year’s winter health campaign was to avoid using the word ‘A&E’ and instead build people’s trust and confidence not only in the local health services available to them but also in themselves to treat minor conditions and ailments by visiting their local pharmacy, calling NHS 111 or seeing their GP.  


The campaign is still ongoing and will continue to do so until the end of March 2019. 


Our engagement so far


Who When What Impact

Sikh Community Association (Nuneaton)

Friday 31st August 2018

This community session was delivered by our Diabetes Education Lead for both CCGs, although the focus was on diabetes a reminder was shared with the group about getting their flu jab when they receive there letter from the GP. 

The Punjabi women in the group were more receptive to the information about diabetes than the men and were keen to hear about why the flu vaccination is important for those who have diabetes. 

Nepalese community (Nuneaton and Bedworth)

Tuesday 23rd October 2018

Our Infection and Prevention Nurse at the CCG led a session about winter health with the Nepalese community in Nuneaton. The entire session was translated in Nepalese by a community leader. 

This community was very appreciative of the information and understood that keeping well during the winter months was important – approximately 50 men and women took part in the session and agreed to have a group photo promoting winter health messages with CCG staff. 

Ambleside Club Tuesday 15th January 2019

A cervical screening event was held in Nuneaton, we engaged with approximately 10/11 women on the day and displayed winter health information as part of the event.

Service providers from the Family Information Services and a Community Development Worker from Warwickshire took information about NHS 111 and Your Guide To Local Health Services in Nuneaton 

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